Website Design Discovery & Strategy Services in the USA
At DM. Digital, our Discovery & Strategy service dives deep before any design is drafted—aligning business objectives, user needs, and technical feasibility to build smarter, faster, and more effective websites.
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Clarify goals: Align stakeholders around KPIs and core objectives
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Know your users: Build personas and user journeys from real data
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Save time & budget: Cut rework by reducing surprises during design/build
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Establish scope: Define features, content needs, and technical requirements
What Is Discovery & Strategy?
Discovery & Strategy is a foundational phase that prioritizes research and planning before design begins.
We combine stakeholder workshops, UX discovery interviews, competitive and technical audits, analytics review, and sitemap/wireframe planning—resulting in a documented vision, user insights, tech requirements, and launch roadmap.
Stakeholder Workshops & Interviews
Facilitate sessions to align on business goals, brand tone, design constraints, and success metrics.
User & Market Research
Develop user personas and journey maps based on real data and competitive analysis insights.
Technical & SEO Audit
Review analytics, SEO performance, CMS options, and integration needs to guide technical requirements.
Content & SEO Gap Analysis
Conduct content inventory and keyword mapping to identify missing topics and optimization opportunities.
Information Architecture & Sitemap
Create a logical sitemap and feature roadmap to define navigation structure and prevent scope creep.
Wireframes & UX Flowcharts
Produce low-fidelity layouts and interaction flows for key pages to validate structure before visual design.
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Signs You Need This Service
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You’re launching a new website or redesign
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Prior projects ran over time or budget
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Stakeholder expectations aren’t aligned
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You lack user research or documented site strategy
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How Our DM. Digital Strategy Works
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Kick-off & Access – Gather your existing data and schedule interviews
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Research & Analysis – Conduct audits, user interviews, and workshops
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Synthesis & Planning – Build personas, sitemap, wireframes, and strategy docs
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Handoff & Design Prep – Deliver all materials to move smoothly into design
Common Issues We Prevent
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Ambiguous goals and scope confusion
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Misaligned expectations causing costly revisions
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Overlooked user needs or UX flaws
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Poor tech choices discovered mid-build
Based in Las Vegas - Serving Clients Nationwide
DM. Digital works closely with local Las Vegas businesses, and we serve clients across the United States - including Reno, New York, Chicago, Miami, Los Angeles, Phoenix, and beyond. We run workshops and Discovery sessions remotely across all U.S. time zones.
Let's talk, and get you more clients
Frequently asked questions
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Let's get you more clients
Book Your Free Strategy call Now
Contact us
info@getdmdigital.com