Active Plumbing

The Challenge

Active Plumbing has served Las Vegas Valley since 1991 with deep operational expertise but limited online visibility. They needed a website built for Local SEO from the ground up - extensive service coverage, neighborhood-specific landing pages targeting all of Las Vegas Valley, and rich schema markup designed to win competitive Las Vegas plumbing searches against established competitors.

Our Approach

• Built a custom Next.js 14 site with TypeScript, Tailwind CSS, and Supabase PostgreSQL backing. Service catalog includes emergency plumbing, water heater installation, drain cleaning, slab leak detection, and commercial plumbing.
• Deployed multi-page Local SEO infrastructure - dedicated service pages for each plumbing specialty, location pages covering Las Vegas, Henderson, North Las Vegas, and surrounding markets, plus neighborhood-specific pages targeting high-intent search terms.
• Implemented rich schema markup: LocalBusiness, ProfessionalService, Service, FAQPage, BreadcrumbList. Every page has proper structured data validated against GSC.
• Optimized Google Business Profile with category selection, service mapping, weekly posts, and review response strategy.
• Built content infrastructure: AI-assisted blog generation, autolinking engine that builds internal links, FAQ generation per service and location.

The Outcome

Active Plumbing now operates on production-grade SEO infrastructure built specifically for the Las Vegas plumbing market. Full neighborhood coverage means every search query for plumbing in any Vegas Valley neighborhood lands on a page optimized for that specific intent. 35+ years of operating history is now fully reflected in the website's E-E-A-T signals.

Services Delivered

Live Site

https://www.activeplumbinglv.com →