A San Diego Security Systems Company

The Challenge

This security company installs residential and commercial security systems across San Diego in one of California's most competitive home security markets. They needed a website built to compete with national chains and local installers, with full Local SEO infrastructure and a foundation for ongoing growth.

Our Approach

• Built a custom Next.js 14 site with comprehensive service catalog covering residential security, commercial security, smart home integration, video surveillance, alarm monitoring, and access control.
• Implemented Local SEO infrastructure - service category hubs, individual service pages, location pages covering San Diego, La Jolla, Chula Vista, Carlsbad, and surrounding markets, plus neighborhood-specific targeting.
• Deployed rich schema markup throughout: ProfessionalService, Service, LocalBusiness, FAQPage with full structured data validation.
• Set up Google Analytics 4 + Google Tag Manager for conversion tracking on phone calls, form submissions, and quote requests.
• Optimized Google Business Profile with proper categories, services, and photo strategy for the San Diego security installer market.

The Outcome

The company now has a foundation built for serious Local SEO competition in San Diego with the schema, location coverage, conversion tracking, and content infrastructure required to compete with established national chains.

Services Delivered