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A business owner signs with a new SEO company, feels good about the fresh look, and then watches the phone go quiet. Traffic slides. A page that used to sit near the top of Google slips to the second page. The first instinct is to blame the new team, and sometimes that is fair. More often, the drop traces back to a handful of handoff mistakes, and most of them can be fixed.
A drop after switching SEO companies usually comes from broken redirects, lost account access, removed content, stripped internal links, lost backlinks and citations, or technical settings that block Google from reading the site. A Google update can also land at the same time and make a normal shift look like an agency error. The good news is that the common causes have clear fixes once someone finds the real one.
Before an owner blames the new agency, it helps to confirm the rankings actually dropped. Search Console data moves for many reasons, and not all of them have anything to do with the company doing the work. A sudden dip can come from a Google update, a reporting bug, or pages that simply have not been re-crawled yet.
Looking at the right signals keeps an owner from panicking over a change that was never the agency's fault, and from missing a real problem that needs a fast fix. Here is how to check each possibility before reacting.
Google makes broad core changes several times a year. Its Search Status Dashboard lists core updates in March and May 2026, along with separate spam updates. When one of these lands in the same week an owner changes agencies, the timing overlap can make a routine update look like an agency error.
A core update re-evaluates how Google weighs content across the whole web, so a site can move up or down without anyone touching it. The same is true for spam updates, which target low quality and manipulative tactics. A ranking drop that started on the exact day a known update rolled out points more toward the update than the handoff.
Google advises waiting at least a week after an update finishes before comparing data. Rankings often bounce during the rollout window and settle afterward. Marking update windows on a report keeps an owner from misreading a temporary swing as a permanent loss.
Checking the update calendar is the first step any careful team takes. If a performance and analytics review shows the drop lines up with a core update, the response is patience and quality work, not a frantic rebuild.
Numbers that look worse now may just reflect a known reporting problem. Google said a Search Console bug inflated impressions, and therefore click-through rate and average position, from May 13, 2025 to April 27, 2026. Clicks were not affected during that window.
This matters for anyone comparing today's figures to a period inside that range. Impressions and average position that looked strong in early 2026 may have been overstated. When the bug was fixed, those metrics dropped back to reality, which can look like a rankings loss that never happened.
An owner reviewing a report should ask whether the comparison period falls inside that window. If so, the safer measure is clicks, since clicks were not touched by the bug. Average position in particular should be read with caution across that stretch.
Pulling clean data from Search Console and labeling the bug window keeps the analysis honest. A drop in inflated impressions is not the same as a drop in real visibility.
New work does not register in Google instantly. Google's SEO Starter Guide, updated December 10, 2025, says changes to a site can take anywhere from a few hours to several months to be reflected in Search. Pages need to be re-crawled before any edit counts.
After a core update, Google says it could take several months for its systems to learn that a site has improved. That means a site cleaning up old problems may not recover the moment the fixes go live. The improvement is real, but the credit arrives on Google's timeline.
This is why a fresh rebuild can look flat for weeks. New URLs need to be discovered, re-crawled and re-indexed before they earn their standing. An owner who expects overnight movement will often misread normal lag as failure.
Patience is not passivity. A team should still confirm the pages are indexable and submitted, then watch the re-indexing progress rather than refreshing rankings every day.
Rankings are a means to an end. The end is phone calls, form submissions and bookings. An owner who judges success by position alone can miss the fact that leads are steady, or spot a real problem that a ranking chart hides.
Google Business Profile reports calls, messages, bookings, direction requests and website clicks. These actions show what customers actually did after finding the business. A dip in one of these is a stronger warning sign than a single keyword slipping a spot or two.
On the website side, GA4 key events track the actions that matter, typically form submits and click-to-call. Marking these as key events turns raw traffic into a count of real inquiries. That is the number an owner should watch during any transition.
A good reporting setup combines Business Profile actions, GA4 key events and map pack visibility. A local SEO program that tracks leads, not just rankings, gives a truer picture of whether a drop hurt the business or only looked scary on a chart.
When a new agency rebuilds the website, this is the single most common cause of a drop. A rebuild often changes the web address of each page. If those changed URLs are not pointed back to their old addresses, the path Google follows breaks, and the credit the old pages earned can vanish.
Redirects are the bridge between the old site and the new one. Skip them during a site migration and the strongest pages can fall off the map overnight. The fix is usually straightforward once someone finds the broken links.
If the new agency changes URLs, Google recommends permanent server-side redirects from each old URL to its new one. A permanent redirect, often called a 301, tells Google the page has moved for good and sends visitors and ranking credit to the new address.
Without that redirect, the old URL returns a 404 error. The page is simply gone as far as a visitor or a search engine can tell. Any ranking, any link credit and any traffic that old page held disappears with it.
This hurts most on the pages that mattered most. A service page that ranked well for years, suddenly 404ing, drags the whole site's performance down. The customer who clicks an old Google result lands on an error instead of the business.
The damage is invisible on the surface. The new site looks fine to the owner browsing the homepage. The broken paths only show up when someone checks the old URLs one by one or watches the error reports in Search Console.
Some movement during a migration is normal and expected. Google says visibility may fluctuate temporarily during a move, and a small to medium site can take a few weeks for most pages to settle. A short wobble is not proof of a mistake.
During a move, Google has to discover the new URLs, re-crawl them, and transfer the old pages' standing through the redirects. That process does not happen all at once. Rankings can bounce while Google works through the new structure.
The difference between normal fluctuation and a real problem is time and direction. A temporary dip that recovers within a few weeks fits the expected pattern. A drop that keeps sliding and does not recover points to missing or broken redirects rather than normal re-indexing.
An owner who understands this will not panic at week one. They will also not accept a flat line at week eight. Knowing the normal shape of a migration helps separate patience from a problem that needs a fix.
Auditing redirects starts with the old URL list. Pull every address the old site used, ideally from the previous sitemap, from Search Console, or from a crawl taken before the switch. That list is the map of what needs to be preserved.
Next, check that each old URL redirects to the matching new page. The goal is one clean permanent redirect from the old address to the most relevant new one. A redirect that dumps every old page on the homepage is almost as bad as no redirect at all, because it loses the page-level relevance.
Watch for redirect chains, where one URL redirects to another that redirects again. Chains slow crawling and can leak credit. Also look for internal links still pointing at dead pages, since those send both visitors and crawlers into errors.
Much of this an owner or a new team can check inside Search Console, which flags crawl errors and indexing problems. A proper crawl of the site will surface the 404s and chains fast. Fixing the redirect map is often the first and biggest step in a recovery, and a sound site structure keeps those paths clean going forward.
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A rebuild can hurt rankings even when the URLs stay the same. New designs often trim text, merge pages, or drop the internal links that passed authority around the site. These quiet losses can pull a page down without any obvious broken link to point at.
Content and internal links are what help Google understand a page and judge its value. Strip them out in the name of a cleaner look and the page can lose the very things that made it rank.
Google ranks on the meaning of the query, relevance, quality, usability and context such as location. Content is how a page proves its relevance and quality. Cut the words and detail that answered a searcher's question and the page gives Google less reason to rank it.
A common mistake is a redesign that favors big images and short lines of text over the substance that actually ranked. The page looks modern and reads fast, but it no longer covers the topic the way the old version did. That trade can cost rankings.
The fix starts with a side-by-side comparison. Pull the old and new versions of the top pages and look at what changed. If the new page is missing sections, answers, or detail that the old one had, that content likely needs to come back in some form.
This does not mean padding pages with filler. It means keeping the depth that answered real questions. A content audit that maps what each page used to cover against what it covers now is the cleanest way to catch this.
Internal links are the connections between pages on the same site. Google's John Mueller said in March 2022 office hours that internal linking is super critical to SEO. That is a dated statement, not a formula, but it reflects how much these links help Google find and weigh pages.
The data points the same direction. Zyppy's analysis of about 23 million internal links across roughly 520,000 URLs found that pages with 0 to 4 internal links averaged 2 Search Console clicks, while pages with 40 to 44 internal links got about four times that many. That is a correlation, not proof, but it is a strong signal.
A rebuild that flattens the navigation or drops contextual links from the body text can quietly cut a page's internal link count. The page still exists, but fewer paths lead to it, so Google treats it as less connected and less important.
Anchor text matters too. Links that use clear, descriptive words help Google understand what the destination page is about. Replacing descriptive links with vague ones, or removing them entirely, weakens that signal across the whole site.
More links is not always better. Zyppy's internal link study of about 1,800 sites found that traffic tended to decline after about 45 to 50 internal links per URL. Like the other Zyppy numbers, this is correlational and directional, not a hard rule.
The point is balance. A page crammed with dozens of links spreads attention thin and can feel like navigation clutter rather than helpful guidance. Visitors and crawlers both do better with a focused set of useful links.
The goal is clear, useful links, not stuffing. Each link should help a reader get to something related and worthwhile. A link added only to hit a count does not help anyone and may do more harm than good.
A good rebuild keeps the links that guide people through the site and the links that connect related topics. It does not strip them to zero, and it does not bury every page under fifty of them. Thoughtful internal linking sits in the middle.
Structured data is extra code that helps Google understand a page and can make it eligible for rich results, the enhanced listings with stars, prices or other details. A rebuild on a new platform can drop this code, and with it the eligibility for those richer listings.
Google's own case studies show why it is worth keeping. Rotten Tomatoes saw a 25% higher click-through rate on pages with structured data, and Nestle saw an 82% higher click-through rate for rich result pages. Those are Google-reported results for those brands, not a promise for any other site.
It is worth being clear about the limits. Rich results are never guaranteed, and FAQ rich results no longer show in Google's results. So structured data is not a magic switch, but losing valid markup that was helping a page is still a real step backward.
Checking for lost structured data means testing the top pages and comparing against what the old site had. If schema that supported rich results went missing in the rebuild, restoring valid markup is a sensible part of a recovery.
Many drops trace back to a simple question: who holds the keys. If the old agency still controls the Google Business Profile or still has ownership in Search Console, the handoff was never really finished. Things can break, stall, or sit outside the new team's reach.
Control of the core accounts is the foundation of a clean switch. Without it, the new team is working with one hand tied, and the old relationship can still affect the business.
The Google Business Profile drives Maps and local visibility, so losing access to it is a serious problem. If the old agency manages the profile, Google requires it to let the owner regain exclusive control within 7 business days of a request. That is the owner's right, not a favor.
Exclusive control matters because whoever manages the profile can change the name, hours, categories, photos and posts. An outgoing agency that still has access can leave edits in place or make changes that hurt visibility, even unintentionally.
It also matters that only verified businesses show on Maps and Search. If verification was tied to the old agency's access, sorting out ownership keeps the listing live and under the owner's name. For a new business, Google notes that rankings for new listings can take up to a month to appear.
Getting full control of the Business Profile under the owner's own account should be an early step in any switch. Everything else on the local side depends on it.
Search Console is where Google reports a site's performance and problems. After a switch, the old agency's ownership should be removed, and its verification tokens deleted. If a token is left in place, the old agency can re-verify itself later and regain access the owner thought was gone.
Verification tokens can be a file on the server, a DNS record, or a tag in the site code. Simply removing a user is not always enough, because the underlying token may still let that party back in. Both the user and the token need to go.
The owner should hold top-level ownership of Search Console under an account they control. New agencies working on the site can be given access, but ownership should trace back to the business. During an audit, a good practice is to grant read access, not write access, until trust is established.
Keeping the domain, profile and accounts under the owner's name is the theme that ties all of this together. The business should never be in a position where leaving a vendor means losing its own data and history.
The most serious handoff problem is losing the domain itself or being locked out of hosting. The domain is the business's address on the web. If it sits in an old agency's account, the business is renting its own identity from someone it no longer works with.
Good practice keeps the domain, the Google accounts and the business email in the owner's name. That way a switch never threatens the core assets. The owner can move agencies without begging for access or risking a lapse that takes the site offline.
Email leads are part of this too. When website leads route straight to the owner's own business email, those inquiries keep arriving no matter which agency is working on the site. The lead flow does not depend on a vendor relationship.
Before signing with anyone, an owner should confirm the domain, hosting and accounts stay in their name. A clean structure here protects the business during the switch and long after it, and it is one of the first things a careful audit checks.
A site's reputation is built partly on the links pointing to it and the listings that name it. A new agency can accidentally cut off that reputation. Changed URLs, removed citations, or inconsistent business details all weaken the profile that took years to build.
Backlinks and citations are external signals, which makes them easy to overlook during a rebuild focused on the site itself. But damage here can quietly drag down both organic and local rankings.
Backlinks are links from other websites pointing to a business's pages. They carry link equity, the credit that helps a page rank. When a URL changes and the old address 404s, every backlink pointing at that old URL now points at an error page, and the credit those links carried is lost.
This connects straight back to redirects. A permanent redirect from the old URL to the new one passes that backlink credit along to the new page. Without the redirect, the links hit a dead end and their value evaporates.
This is why a site can lose rankings after a rebuild even when the new content is strong. The pages may be better, but they have been cut off from the links that vouched for them. The authority built over years sits stranded on URLs that no longer resolve.
The fix is the same redirect work described earlier, aimed specifically at the pages that attracted links. Identifying which old URLs earned backlinks and making sure each one redirects to its new home recovers that credit. A link acquisition program then builds on that base rather than starting from zero.
Citations are mentions of a business's name, address and phone number across directories and listings. When those details are consistent everywhere, they reinforce that the business is real and located where it says. When they conflict, they confuse the local ranking signals.
Google ranks local results on relevance, distance and prominence. Clean, consistent citations support prominence by confirming the business across many trusted sources. A rebuild that updates the website but leaves old directory listings pointing at a changed phone number or address creates a mismatch.
Even small inconsistencies add up. A suite number in one listing and not another, an old phone number lingering in a directory, a business name written two different ways. Each conflict chips at the clarity Google relies on to rank the business locally.
Keeping name, address and phone details identical across every listing is tedious but it works. Citation management that audits the directories and fixes the mismatches rebuilds the prominence signal that a messy switch can scatter.
Sometimes a previous agency built spammy or manipulative links, and the instinct is to remove them to recover. It is worth setting a realistic expectation here. Google has said that where link spam was the problem, removing it might not generate an improvement, because the credit from that spam is not regained.
In plain terms, if bad links were artificially propping a site up, taking them away does not restore anything, because the boost was never legitimate. Cleaning them up protects the site from further risk, but it is not a lever that pulls rankings back to a spammed-up high.
This is different from recovering lost good links. Redirecting old URLs to recover real, earned backlink credit does help. Disavowing or removing toxic links is about safety and compliance, not about reclaiming a position that was built on sand.
An owner inheriting a messy link profile should understand this split. Clean up the risky links to stay healthy, recover the legitimate links through redirects, and build new quality links over time. Expecting a cleanup alone to restore a spam-inflated past sets up disappointment.
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New code, new hosting and new settings all create chances to accidentally block Google or slow the site. These problems often hide in files and tags the owner never sees. A single wrong setting can hide whole sections of a site from search.
Technical issues are among the most damaging and the most fixable. They rarely show on the surface, which is why a careful technical audit matters most right after a rebuild.
During development, agencies often build on a staging version of the site and add a noindex tag to keep Google from indexing the unfinished work. If that staging site goes live with the noindex tag still in place, Google is told to drop those pages from its index. Rankings disappear because the pages are intentionally hidden.
A blocking robots.txt file does something similar at a different level. It can tell search engines not to crawl parts of the site. A rebuild that carries over a restrictive robots.txt can wall off pages that used to rank fine.
Checking this is straightforward. An owner or team can inspect the live pages for noindex tags and review the robots.txt file for disallow rules that block important sections. Search Console's indexing reports will also flag pages excluded by noindex or blocked by robots.txt.
It helps to remember that not every page should be indexed. Google says only canonical pages, the main version of each piece of content, need to be indexed. The goal is to make sure the pages that should rank are indexable, not to index everything.
The platform a site is built on affects how much technical control the owner and team have. Google names Blogger, Wix and Squarespace as automated hosting platforms where owners might not be able to edit files like robots.txt directly. That limit can matter during a handoff.
When the technical settings sit behind a platform's controls, fixing an indexing problem can be harder or slower. A team may not be able to adjust a file directly and instead has to work through the platform's own tools, which may not offer the same precision.
This is not a reason to avoid those platforms, but it is a reason to know what the business can and cannot change. During a switch, understanding where the controls live prevents surprises when a fix requires access the platform does not give.
Custom-built sites give more direct control over these settings, which makes technical fixes more precise during a recovery. The right choice depends on the business, but the owner should go in knowing how much control the platform allows.
Page speed and stability are part of how Google judges user experience. Core Web Vitals set targets: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. A rebuild with heavy images or bloated code can blow past these targets.
Still, speed is not the whole story. Google's page experience guide, updated September 2026, says Core Web Vitals are used by its ranking systems, but good scores alone do not guarantee top rankings. Fast pages help, but they do not outrank strong, relevant content on their own.
Mobile deserves special attention. Google Search Central announced in October 2023 that the switch to mobile-first indexing was complete. Google uses the mobile version of a site's content to index and rank pages, so the mobile experience is what counts most.
A rebuild that looks great on a desktop but loads slowly or shifts around on a phone can hurt. Testing the mobile version for speed and stability is part of confirming the new site did not introduce a technical drop.
Some agencies reach for shortcuts that look productive but backfire. Thin pages cloned across many cities and content churned out in bulk can draw a quality or spam problem. A switch is a common moment for these issues to surface.
These tactics often promise fast wins and deliver long-term damage. Recognizing them helps an owner avoid inheriting a problem or signing up for one with a new vendor.
Doorway pages are multiple pages targeted at specific regions or cities that funnel users to one page. Google treats them as a spam risk. A local business with dozens of near-identical city pages, each swapping only the city name, fits this pattern.
The problem is that these cloned pages add little unique value. A searcher in one town and a searcher in the next get the same text with a different headline. Google can see the duplication and the thin value, and it does not reward it.
This matters for local businesses that serve several areas. There is a real difference between a genuine, useful page about serving a specific area and a mass-produced shell built only to catch a city name. The first helps customers. The second risks a spam problem.
If a previous agency built a wall of thin city pages, a switch is the time to assess them. Real local pages with unique, useful content serve the business. Cloned doorway pages are a liability that can drag the whole site down.
Scaled content abuse is another key check. This is content produced in bulk, often with little originality or value, mainly to rank rather than to help a reader. Google has moved hard against it.
Google's March 2024 update aimed to cut low-quality, unoriginal content. Google expected the change to reduce such content by 40% and reported 45% when the update finished. That is a large share of thin content pushed down.
An agency that filled a site with generic articles that say nothing specific may have left a problem behind. Volume is not the goal. A handful of genuinely useful pages beats a hundred that repeat the same empty points.
During a recovery, it is worth reviewing whether past content actually helps readers. Pages that exist only to chase keywords, with no real substance, may need to be improved or removed. Quality content that answers real questions is what holds up, which is why a content strategy built on real value matters.
A previous agency built on promises it could not keep may have used risky tactics to chase them. Google's own guidance is blunt on this. Its "Do you need an SEO?" page, last updated June 5, 2026, warns that no one can guarantee a number-one ranking on Google.
The same page flags other red flags: an agency claiming a special relationship with Google, or advertising a priority submit to Google. None of those things are real. An agency that sells them is either misinformed or dishonest, and the work behind the promise is often the risky kind.
When an owner inherits a site from an agency that guaranteed rankings, it is worth looking closely at how those rankings were pursued. Shortcuts that chase a guaranteed position tend to be the same tactics that trigger spam and quality problems later.
The honest path is work that follows Google's guidance and measures success in leads, not promises. An owner evaluating a new agency should treat any ranking guarantee as a reason to walk away, not a reason to sign.
Recovery is rarely overnight. Setting honest timelines keeps an owner from panicking at week two or expecting a miracle by week four. Re-indexing, new content and new links all take time to matter, and knowing the rough shape of that timeline makes the wait manageable.
The table below lays out typical timeframes drawn from Google's own guidance and independent research. These are general patterns, not promises for any one site.
| Recovery factor | Typical timeframe | Source |
|---|---|---|
| Site changes reflected in Search | A few hours to several months | Google SEO Starter Guide, December 2025 |
| Systems learning a site improved after a core update | Several months | |
| SEO improvements to show benefit | Four months to a year | Google (Maile Ohye), 2017 |
| Most pages settling after a site move | A few weeks for a small to medium site | |
| Waiting before comparing data after an update | At least one week after it completes |
In a 2017 Google video, Maile Ohye said SEOs usually need four months to a year to implement improvements and see potential benefit. That statement is dated, and it is no longer on Google's current page, but it still reflects a realistic window for meaningful change.
Google's current documentation echoes the uncertainty. Changes can take anywhere from a few hours to several months to show up in Search. Some fixes register fast, like re-indexing a corrected redirect. Others, like rebuilding content depth and earning trust, take far longer.
The spread between a few hours and several months is wide for a reason. The speed depends on how often Google crawls the site, how large the change is, and whether a core update is in the middle of learning about the site. No single number fits every case.
For an owner, the practical lesson is to plan in months, not days. A recovery that fixes the technical causes may show early signs quickly, but the fuller benefit of better content and links arrives over a longer stretch.
Fresh pages from a rebuild take patience. Ahrefs research updated August 2026 found that of 1 million random pages first crawled in September 2023, only 1.74% reached Google's top 10 within a year. Most new pages do not rank quickly, and many never crack the top results.
Age is part of the picture. Ahrefs research covering 1.3 million US keywords found the average page ranking number one on Google is about 5 years old. Established pages tend to hold the top spots, which means new pages are climbing against incumbents with years of history.
This matters after a rebuild because new URLs are, in Google's eyes, new pages. Even if the content is better, the page is starting its clock over unless redirects carry the old history forward. That is one more reason redirects matter so much.
The takeaway is not that new pages cannot rank. It is that they take time, and a rebuild that resets a site's pages to brand new should expect a climb. Preserving history through redirects shortens that climb considerably.
Healthy progress during a recovery shows up across several signals, not one ranking chart. The right things to watch are leads, traffic, domain rating, backlink totals and AI mentions tracked over time. Together they show whether the site is rebuilding its standing.
Leads and traffic show real-world results. Domain rating and backlink totals show the site's authority recovering as credit is restored and new links come in. AI mentions show visibility in tools like ChatGPT and Google AI Overviews, a growing part of how people find businesses.
Timing the reads matters. Waiting at least a week after a Google update completes before comparing data keeps an owner from misreading a temporary swing as a trend. Reading data mid-update invites wrong conclusions.
Progress in a recovery often looks like a slow, steady climb rather than a sudden jump. A few signals improve first, then others follow as the work compounds. An owner watching the full set of metrics, through clear performance tracking, sees the real trend instead of the daily noise.
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A recovery works best when it starts with finding the real cause, then protects the business through a clean handoff, then puts steady work behind it. That is the practical approach, from the first audit through the monthly engagement.
The point of the audit is to replace guesswork with a clear diagnosis, so the work targets the actual problem rather than every possible one at once.
An engagement starts with a conversation. The owner calls or leaves a message, and founder Dan Milstein calls back. They talk through the business, what happened, and what the owner is seeing. That conversation sets up the audit.
The audit is where the cause of a drop gets found. It covers technical issues, on-page content, links, local signals and AI visibility. For a site that slipped after a switch, that means checking redirects, indexing settings, lost content, internal links, backlinks and citations, all in one pass.
Because the audit looks across every layer, it tends to surface the real culprit rather than a guess. A drop that an owner blamed on the new design might turn out to be a blocking robots.txt or a wall of missing redirects. Finding that is the whole point.
After the audit, a proposal follows. It lays out what the work would involve based on what the audit found. The owner sees the diagnosis before committing to the plan, so the engagement starts with a shared understanding of the problem.
A switch should strengthen the business, not put it at risk. Clients always keep their own domain, Google Business Profile and Google and email accounts. Those core assets stay in the owner's name throughout, so a future change never threatens the foundation.
Website leads go straight to the client's own business email. That means the inquiries keep arriving no matter what, during the engagement and after it. The lead flow belongs to the business, not to any vendor.
This structure is what makes a handoff clean. Nothing important is held hostage. If the relationship ever ends, the owner walks away with the domain, the profile, the accounts and the leads intact, which is exactly how it should work.
Protecting these assets up front also removes a common source of drops. Many of the problems in this guide come down to lost access and control. Keeping everything in the owner's name closes that door before it can cause trouble.
The work runs as one monthly package rather than a pile of one-off projects. It covers the website build and ongoing management, Google Business Profile management, content production, backlinks, citations and press releases. Weekly Google Business Profile posts are part of it.
Reporting keeps the progress visible. Monthly reports cover leads, traffic, domain rating, backlink totals and AI mentions, and a live lead dashboard runs while the engagement is active. Those are the signals that show a recovery actually working, tracked month over month.
The terms are simple. There is no minimum commitment, and either side can end the engagement with 30 days notice. Clients pay one monthly fee and never deal with separate vendors for each piece of the work.
Engagements start at a budget of $5,000 per month and grow from there. For an owner recovering from a bad switch, one accountable team handling the whole stack, with reporting tied to leads, replaces the fragmented setup that often caused the drop in the first place.
A drop after an agency switch has a cause, and the cause is almost always findable. It starts with a conversation and an audit that checks the technical setup, content, links, local signals and AI visibility in one pass, then a proposal built on what that audit actually found.
To get that diagnosis, call (775) 843-8004 or leave a message through the contact page. Dan will call back, talk through what you are seeing, and run the audit that pins down why the rankings moved.
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