Content Audit

A content audit at DM Digital starts with a full inventory of every indexed page on your site - blog posts, service pages, location pages, and landing pages. We pull performance data from Google Search Console and GA4, then score each URL across four dimensions: organic traffic, keyword rankings, backlink value, and conversion contribution. From there we flag each piece as keep, rewrite, consolidate, or remove. You get a prioritized action plan in a spreadsheet format that maps specific URLs to specific fixes - thin content that needs depth, duplicate pages competing for the same keywords, outdated posts dragging down crawl budget, and underperforming pages that could rank with targeted rewrites. Without this visibility, you're likely spending time and money creating new content while broken or redundant pages quietly dilute your site's authority. For local businesses, that means weaker rankings on service and city pages - exactly where you need to win. Competitors who audit regularly compound their advantage by consolidating authority onto fewer, stronger pages instead of splitting it across dozens of weak ones. DM Digital approaches this as a strategic triage, not a checklist exercise. We weight recommendations by local SEO impact first - pages that affect map pack visibility and geo-targeted rankings get prioritized. Every audit includes a written summary with a 30-60-90 day action sequence so you have a clear execution path, not just a data dump. If you want to walk through your site's findings with Daniel directly, a strategy call is the right next step.