Google Analytics 4 Setup

Our GA4 setup starts with a full audit of your existing tracking - identifying misfired tags, missing conversions, and data gaps before we touch anything new. We install GA4 via Google Tag Manager, configure data streams for your website, and build a custom event taxonomy matched to your actual business goals: phone call clicks, form submissions, direction requests, appointment bookings, and any micro-conversions specific to your service. We set up conversion events in GA4, link your property to Google Ads and Google Search Console, configure channel groupings, and verify every trigger fires correctly using GTM Preview and GA4 DebugView. Without accurate conversion tracking, you're optimizing blind. Most local businesses either have UA legacy code that stopped processing data, GA4 installed with zero custom events, or duplicate tags inflating session counts. That means budget decisions, landing page tests, and campaign changes are all based on faulty numbers - a real cost that compounds over time as competitors sharpen their targeting with clean data. DM Digital treats analytics as a foundation, not an afterthought. We document every event, trigger, and variable in a shared tracking spec so nothing is a black box. After setup, we do a 30-day data validation check to catch any tracking drift before you make decisions off it. If you're running local SEO or paid campaigns with us, your GA4 data flows directly into those reporting dashboards. If you want to talk through what your tracking is currently missing, book a strategy call.